9 Ways To Optimize Google Business Profile [Google My Business]

There are many factors that go into making a business successful. One of those is having a strong internet presence, and one way to do this is through google my business. Google my business helps your company show up in the search engine results for certain keywords. There are several ways to optimize your Google my business account in order to make it more visible and rank higher on google searches:

1. Claim and Verify:

Claiming and verifying your Google my business account will show a “verified” badge next to the company name in search engine results. This gives customers more confidence that they are dealing with an official, legitimate page when interacting with you on google.

There is no cost for this verification- it takes about ten minutes of work (instructions below) and shouldn't take longer than a day or so to be verified. You can verify as many locations as you want at the same time- just make sure each location has its own address listed so that it appears accurately on maps!

2. Reviews:

Asking customers for reviews is a great way to improve your reputation on google. Encouraging them to leave positive feedback will increase the chance of more people looking at your business and making it their preferred choice for services.

Some people may be hesitant to leave reviews, so it’s important to offer incentives such as discounts or free service in order to incentivize them. It is a good idea not only because you can build your reputation on google my business but also get more customers coming through the door!

The more reviews you have, the more likely Google will rank your business higher on searches. Maintaining a high star rating is an important factor for ranking highly in Google search results because it shows that customers are satisfied with what you provide!

 

3. Maintain your Business Profile:

Maintaining your business profile is key to making sure google my business works. Make sure you are updating the page with information about your company, and upload photos of what it looks like inside or outside. 

It's important to upload a variety of different images so potential customers can get an idea of what they're getting into when deciding whether or not they want to come in for a visit. You should also have pictures that show off all parts of your store - including restrooms, if applicable! 

4. Answer questions:

Make sure you answer all customer/visitor questions on the google my business page. This will help your business show up in the search engine results for these keywords and give potential customers/visitors more information about what you do. It will also help them feel like they know you and want to do business with you. 

Example: "How much does it cost?" Answer this question by providing a price list and pricing information directly on the page for people to see when they search. This will show up in Google's results, but also make sure that potential customers/visitors have all of the necessary information about what your company offers before reaching out.

If someone asks what time the store closes, provide hours of operation so that visitors can find an answer without having to call or visit your physical address.

If someone is looking for directions, write down how to get there from Google maps or other navigation software.

 

5. Posts:

Posting content from your company is a great way to stay in front of potential customers. It's also important that you do this at the right times, so don't post too often or not enough

Post on days and during hours when people are actively searching for what you offer: Mondays and Thursdays between 12pm -12am EST work best for posting about conferences and meetings; Fridays after 11am EST are good days/time to post links to the blog articles or videos.

Be sure to use keywords that show up in searches related to your industry (e.g., accounting) but don't overuse them- it will annoy readers who won't be interested because they weren't looking for it!

6. Booking:

Google’s booking button feature is one of the most important ways to optimize your Google my business account. The first step is entering the phone number and website address for booking purposes. Next, you should set up an appointment scheduler that can be found under “Appointment scheduling” on google settings.

 

7. Messaging: 

The messaging feature is great for providing two-way communication to your customers. This will help you grow and maintain loyal followers who are interested in what the company has to offer. Plus, it's another way for potential customers to become aware of new products or services that might interest them.

 

8. Media:

Upload photos to your business profile. 

The most important step in optimizing for google my business is uploading a photo of the company headquarters or office so that people can see what you look like and where they can find you. You should also upload pictures of any staff members who work at the company as well as images from past events which would be relevant to potential clients. This will help boost your search rank on Google by having many more keywords associated with it.

 

9. Description:

The description is an important part of your google my business page. The most common way people find businesses via the search engine results is by searching for a keyword-relevant to their needs, so it's important that you have a few sentences about what specialize in and why customers should do business with you.

 Make sure not to include personal information such as contact phone numbers or addresses on this section - only put company info here like hours of operation, address, etc.

Note: Include keywords that are relevant to your business in the description. For example, if you're a landscaping company, make sure to include words like "lawn care" or "landscaping services." This will help Google rank your my business page higher on searches for those terms.

 

Conclusion 

These nine tips on how to optimize Google My Business should help you get your business off the ground and running smoothly. Did we miss any? Let us know in the comments below! And if you want more information or advice about optimizing your website with SEO, let us know too.

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